My Motto:
"a day without laughter is a day wasted"
- Charlie Chaplan
Hi! I'm Megan, a versatile and global marketer who’s career spans from working at startups to fortune 50 companies to most recently launching my own company.
My accomplishments include launching Frito-Lay’s first direct to consumer brand & offering, building brands from scratch, leading partnerships with brands like the NBA, managing & creating campaigns for billion dollar brands like Ruffles and trailblazing new strategic initiatives around Frito-Lay’s innovation portfolio strategy, PepsiCo Global Snack’s first foodservice strategy and bringing Europes #1 snack brand, Lay’s, into healthier eating occasions.
After losing my father to bladder cancer, I took time to re-evaluate my career and aspired to follow in his father’s footsteps as an entrepreneur. In 2021, I started my own apparel brand, Romparound, that focuses on pieces of clothing that are versatile and comfortable but don’t sacrifice style. Romapround’s original style jumpsuits were my life uniform when I was caring for my father and as a result the company is passionate about supporting family caregivers by donating a percentage of sales to organizations/causes that directly impact them.
In addition, I work as a versatile marketing consultant helping brands and companies craft and refine their narrative, marketing strategy & innovation to drive growth.
Who is Megan?
Education
M.B.A;
Duke University (Fuqua School of Business)
- Marketing concentration
B.A.;
Scripps College
- Politics & International Relations Major
Capabilities
Hard Skills
- Brand building
- Product innovation/development
- Consumer insights
- Content creation
- Trade show/Brand activation
- Social media management
- GTM/Retail Strategy
Soft Skills
- Connecting & building relationships
- Team mentality & collaboration
- Creative problem solving
- Scrappy & versatile attitude
- Global mindset
Breadth of Experience
AGENCY
- DIGITAL MEDIA PLANNING
- DIGITAL MARKETING EXECUTION
- PLAYSTATION, HTC, DIAMOND FOOD, CALIFORNIA MILK & CHEESE BOARD
FORTUNE 50 COMPANY
- NEW BRAND CREATION
- DTC
- BRAND MANAGEMENT
- DIGITAL MEDIA
- PRODUCT INNOVATION
- PORTFOLIO STRATEGY
- GLOBAL STRATEGY
- LAY'S, RUFFLES, CHEETOS, DORITOS
STARTUP
- FOUNDER/OWNER
- SELF-TAUGHT NEW INDUSTRY
- BRAND POSITIONING
- PRODUCT INNOVATION/MANUFACTURING
- CONTENT CREATOR
- INFLUENCER MARKETING
- DIGITAL CAMPAIGNS
CONSULTING
- STARTUP BRANDS
- BRAND POSITIONING
- BRAND REP./AMBASSADOR
- EXPERIENTIAL ACTIVATION
- DIGITAL CAMPAIGN MANAGEMENT & EXECUTION
- BONRISU MASKS, BOOZY BITES, THE IMPACTFUL, KARMA NUTS
Brand
Strategy,
Planning &
Activation
Brand Positioning
(voice, Story,
Architecture)
Services
PRODUCT
INNOVATION
Go-To-Market
Strategy
Social Media & Influencer
Strategy & Activations
Don't See?
Just Ask.
Agile & Scrappy
At your Service.
- Consumer First
- Deliver Authentically
- Connect & Collaborate
- Agile & Scrappy
Marketing Approach
Frito-Lay/PepsiCo
POP WORKS & COMPANY
- NEW BRAND CREATION
- FRITO-LAY'S FIRST DTC OFFERING
- BRAND MANAGEMENT
- DIGITAL/SOCIAL MEDIA
- INFLUENCER/STRATEGIC PARTNERS
- PRODUCT INNOVATION
- GTM
- GLOBAL BRAND LIFT & SHIFT
RUFFLES BRAND
- BILLION DOLLAR BRAND
- BRAND MANAGEMENT/RE-POSITIONING
- NBA PARTNERSHIP
- CAMPAIGN EXECUTION
- DIGITAL /SOCIAL MEDIA STRATEGY
- PRODUCT INNOVATION
- MARKETING STRATEGY & PLANNING
PORTFOLIO INNOVATION
- FLNA INNOVATION PIPELINE
- TRANSFORMATIONAL INNOVATION STRATEGY
- C-SUITE QUARTERLY REVIEW
- BRAND TEAM MANAGEMENT
HEAD OF GLOBAL SNACKS FOODSERVICE
- OPPORTUNITY ANALYSIS
- GLOBAL/INTERNATIONAL EXPERIENCE
- GTM /CHANNEL STRATEGY
- GLOBAL BRAND CAMPAIGN EXECUTION
- LAYS, DORITOS, CHEETOS
LAY'S WESTERN EUROPE
- PORTFOLIO STRATEGY
- INNOVATION STRATEGY
- Brand Positioning
- Brand Design
- Partnerships
- Product Innovation
- Manufacturing
- Content Creation
- Digital/Social Media Campaign Execution
- Influencer Strategy/Activation
Consulting
- Brand Positioning & Planning
- Partnership Programming
- Influencer Strategy/Activation
- Digital Campaign Execution
- Product Innovation
- Brand Activation
- Brand Representative Ambassador
- Influencer Strategy/Activation
- Brand Positioning
- Business Development
- Digital Media Strategy
- Influencer Activation
- Tradeshow Activation
- Brand Representative
- Ecommerce
- Influencer & Partnerships Strategy/Execution
